The Blair Witch Project is no longer the most profitable movie in cinema history; Paranormal Activity has just taken that crown. Paranormal was shot for less than one days catering bill for a big Hollywood movie, at a mere $15,000.
Titanic may be the biggest earning movie in terms of turnover, but compared to its production costs Paranormal puts it in the shade. Having already taken over $65 million at the box office Paranoral Activity has made more than 400,000% profit.
The movie started quietly at only a dozen theatres, and slowly expanded to nearly 2000 screens, and it may not be over yet, as this weekend’s box office includes Halloween, which is always good for horror flicks it has presumably added to its box office numbers.
Of course on top of the tiny budget, the studio, Paramount, will have spent several million on marketing the movie, even so its returns are still enormous.
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